Creating a personal brand – one that showcases your personality, skills and beautiful face – is one of the most engaging and effective ways to capture the attention of your digital audience. But for many of us, it’s hard to step in front of the camera to create photos and video content that puts us in the spotlight.
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Consistency is a muscle we all need to develop, especially as business owners. Your brand is built upon your ability to remain consistent – in your products/services, your customer experience, your promise and your results. As a brand, one of the best ways to communicate your consistency, reliability and trustworthiness is to develop a strong foundation for your brand identity. By defining the look and feel of your brand, you will always have a set of guidelines to return to. It gives your team and your marketing partners firm ground to stand on as they help you share your brand with the world. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the super-talented Hillary Broadwater, owner of Santa Clarita’s full-service graphic design and branding firm, QM Design Group. Together, Amanda and Hillary outlined a strategy to establish a consistent brand identity. It all starts
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Digital Marketing Best Practices for Small Businesses in Santa Clarita Digital marketing is the growth strategy every small business owner knows they need to implement – even though they have no idea how to make it happen. Search engine optimization, pay per click advertising and social media marketing are just a few of the powerful strategies national brands are using to reach their target clients with an excellent return on investment. But when small businesses try to implement those strategies on a local level, it can get overwhelming quickly. Plus, if you don’t know the ins and outs of this ever-changing world, then you could spend your time and hard-earned money on a strategy that doesn’t produce the right leads – or any leads at all. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with Santa Clarita’s savviest digital marketing consultant, Alison Lindemann of WSI Internet
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The Why & How of Starting a Podcast Have you ever considered starting a podcast to support your small business – or simply because you have something to say? In this episode, your host Amanda Benson-Tilch sits down with podcast coach and consultant Jackie MacDougall, host of Forty Thrive, to discuss the why and how of starting a podcast. Amanda and Jackie share the story behind their podcast launches and uncover the most important elements of starting a show. Learn how to identify your ideal listener, nurture an online community, market your content, and monetize your podcast – all in the first episode of The Ask Amanda Show: The Why and How of Starting a Podcast. Why Start a Podcast? “First and foremost, start a podcast because you have something to say,” Jackie explained on The Ask Amanda Show. “Whether you’ve had a passion project sitting on the backburner for
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