After a spirited discussion about search engine optimization, pay-per-click advertising, and social media marketing last season, Amanda Benson-Tilch, host of The Ask Amanda Show recently invited Valencia digital marketing expert, Alison Lindemann of WSI Internet Consulting back for a deeper dive. If you are ready to develop and launch a digital marketing strategy for a small business in SCV or beyond, you can gain a leg up on the competition with these tips and tools to increase your brand's exposure.
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If you’re an entrepreneur, then you know: You’re not an island – no matter how much time you spend trying to operate like one. It’s one of the toughest lessons for business owners to learn. As visionaries with big missions, we can’t accomplish all of our dreams without the right team of people to help us get there. That’s why this conversation about building, growing and retaining a strong team is so crucial. Don’t miss this powerful look at teamwork, as Amanda Benson-Tilch, host of The Ask Amanda Show, sits down with industry-leading fitness coach and consultant Rachel Cosgrove, who co-owns Results Fitness and Results University in Santa Clarita. Together, Amanda and Rachel discuss the key decisions that helped Rachel build two successful teams. They also share their secrets to success in this comprehensive team-building guide that covers everything from hiring the right person, to growing and keeping them.
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Whether you’re raising a family, business or nonprofit, it’s crucial to give back with intention if we want to set a good example for those around us. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, sat down with philanthropy expert and consultant Michelle Rey, owner and founder of Power of Philanthropy (POP). Together, Amanda and Michelle discuss the importance of philanthropy in the home, office, and boardroom – plus they share their best tips, tricks, and stories for building successful relationships at each level of philanthropic work.
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Creating a personal brand – one that showcases your personality, skills and beautiful face – is one of the most engaging and effective ways to capture the attention of your digital audience. But for many of us, it’s hard to step in front of the camera to create photos and video content that puts us in the spotlight. What most people don’t know, however, is that it’s totally possible to create high-quality visual content that showcases your brand value and makes you feel good. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the business-minded photographer Lindsay Schlick, co-owner of the Santa Clarita visual marketing company, SchlickArt Photography and Video. Together, Amanda and Lindsay discuss the importance of visual marketing in a digital world, how consumer behaviors are changing, and how you can grow your business with the same simple strategies SchlickArt used to build
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Consistency is a muscle we all need to develop, especially as business owners. Your brand is built upon your ability to remain consistent – in your products/services, your customer experience, your promise and your results. As a brand, one of the best ways to communicate your consistency, reliability and trustworthiness is to develop a strong foundation for your brand identity. By defining the look and feel of your brand, you will always have a set of guidelines to return to. It gives your team and your marketing partners firm ground to stand on as they help you share your brand with the world. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the super-talented Hillary Broadwater, owner of Santa Clarita’s full-service graphic design and branding firm, QM Design Group. Together, Amanda and Hillary outlined a strategy to establish a consistent brand identity.
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Digital Marketing Best Practices for Small Businesses in Santa Clarita Digital marketing is the growth strategy every small business owner knows they need to implement – even though they have no idea how to make it happen. Search engine optimization, pay per click advertising and social media marketing are just a few of the powerful strategies national brands are using to reach their target clients with an excellent return on investment. But when small businesses try to implement those strategies on a local level, it can get overwhelming quickly. Plus, if you don’t know the ins and outs of this ever-changing world, then you could spend your time and hard-earned money on a strategy that doesn’t produce the right leads – or any leads at all. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with Santa Clarita’s savviest digital marketing consultant, Alison Lindemann of WSI Internet
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Have you ever considered starting a podcast to support your small business – or simply because you have something to say? In this episode, your host Amanda Benson-Tilch sits down with podcast coach and consultant Jackie MacDougall, host of Forty Thrive, to discuss the why and how of starting a podcast. Amanda and Jackie share the story behind their podcast launches and uncover the most important elements of starting a show. Learn how to identify your ideal listener, nurture an online community, market your content, and monetize your podcast – all in the first episode of The Ask Amanda Show: The Why and How of Starting a Podcast.
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